Core values

During the last 20 years I have worked as a professional in the financial market, I always orientated myself by three values, which also are the core values of Lundgreen’s Capital today.

Confidence

Even though financial markets are globalized these days, and there is electronic access to almost all markets, personal and individual advice remains important and in demand. Advice on economic issues requires trust between the client and the adviser. Therefore it is essential that we earn our client’s trust. My employees are trustworthy, and are selected in accordance with my core values. Conversely, employees in my company can also expect to be treated after the same core values. Otherwise I cannot expect employees to follow the core values to ensure our customers’ trust.

Insight

To know our customers, and to understand their specific situation is equally important as a strong knowledge of the global financial markets and the financial products. Insight into the customers’ situation can only be achieved by spending time with the costumer, and by listening to his specific needs. Market insight is based on experience, but also on the presence in selected regions that are of interest due to their high growth. Since it is hard to obtain a genuine first hand insight into the new major economies when based in Europe, I have chosen to spend money on having assistants in Far East and India. This is to ensure that the quality of information is satisfactory. Efficient advice requires extensive product knowledge; this is based on experience, but also develops through ongoing training.

Commitment

Lundgreen’s Capital is devoted to the financial markets and to the clients. We prove our commitment through intensive work with our customers and through our extensive interest in the financial markets. We aim at providing an extraordinary service to the clients. We achieve this through individual counselling in conjunction with a strong interest in the financial markets. I aspire to run a company where every day commitment is shown through action rather then through words.

Peter Lundgreen